Among the various E-commerce platforms available in the market nowadays, two of the most popular E-commerce platforms are Magento and WooCommerce. There are many similarities and differences between them. However making a smart choice between them is not that easy.
The responsive layout adaptable on all devices- smartphones, tablet, and laptop- can be obtainable by both these platforms. The advantage of WooCommerce over Magento is that it has the ability to integrate with WordPress themes and is also easy on the pocket.
On the other hand, Magento calls for developers and graphic designers to customize Magento pages. Creating a customized virtual shopping cart suitable for E-commerce is critical in sustainability and smoothen the entire shopping process. Magento does score over WooCommerce in this aspect.
For e-commerce, deployment of WooCommerce is ideal especially because of its association with WordPress. This is due to fact that WordPress has the capability in providing content, presenting portfolios, creating corporate websites as well as news sites. While Magento has extensive E-commerce abilities, its CMS is a lot trickier to set up and apply; you probably would require an extension to even publish a blog. Hence the content management is much better in WooCommerce.
WooCommerce is ideal for E-commerce start-ups. But when the volume picks up, switching over to Magento is recommended. Magento can be the solution when clearer business models are required or for implementing ERP (enterprise resource planning)
The invoice processing, as well as inventory management system, is considerably smoother in Magento with numerous freely downloadable templates. Customization is the best feature Magento can offer.
Magento can help the shoppers to narrow down the searches after comparing and filtering different options. This versatility is missing in WooCommerce which emphasize more on special offers and deals.
The flexibility with products and features is required for successful implementation of E-commerce platforms to be able to handle an infinite number of products and features.
Creating a customized virtual shopping cart suitable for E-commerce is critical yet sustainable in leveling out the entire shopping process. Magento does score over WooCommerce in this aspect.
Cost wise, WooCommerce and Magento (community edition) are free for basic features; only advanced features are paid versions. Magento development is a costly process compared to WooCommerce, as it is much more robust. This, in turn, compels most developers to keep Magento time bound comparatively higher.
The infrastructure required for normal hosting is comparatively on a lower side in WooCommerce. However, Magento definitely requires higher capacity dedicated servers or a cloud-based affiliation. Due to the scalability feature, Magento can expand seamlessly. Learning Magento is much easier, especially with WordPress users.
The target group, quantum of products, size of the store, ERP facility, and third party developers are few of the factors that define the type of platform suitable for you.
Weighing the pros and cons- your purpose, the level of operation, investment, scalability, flexibility, adaptability to analytics, blogging, CRM etc. are the major factors required to be considered while making a selection between these two leading E-commerce solutions. Based on the entire analysis, Magento may be the right choice for you especially when you are debating on design and functionality as the major characteristics.