When you enter a search in Google, you must have noticed the sponsored ads at the top of search results page. That’s PPC or pay-per-click marketing. It is a way of generating clicks to your website, rather than earning those clicks organically. Every time your ad is clicked, it sends a potential customer to your website and you pay the search engine a small fee, hence known as “pay per click”. We design PPC campaigns that run smoothly and are wide reaching. Which means the fee amount paid is trivial, as the visit is worth more to your business than what you pay for it, and we make sure of it.
With the thousands of brands all competing for the same eyeballs, it’s never been more relevant to advertise online. PPC advertising is the key to promoting your products and services to the right audience.
It is the process of gaining website traffic and visibility through paid efforts such as purchasing advertisements on search engines. These paid advertisements appear on search engine result pages, when a search is performed by an interested customer.
Our campaigns effectively present your business with the unique opportunity to place your ads in the forefront of motivated customers who are ready to make a purchase. No other advertising medium can do this, which is why PPC if done effectively, can be a powerful way to grow your business.
The main difference between the two types of ads is that display ads use a push approach, while search ads use a pull approach. Meaning, customers who come across your search ads are already looking or searching for your product, while people usually see display ads because they were targeted after watching a video, reading emails or browsing the web, showing interest related to your product.
Whether it is search or display ads, we advise the right route to take for your online marketing strategy. If just starting your efforts in online advertising in Dubai or have many years of experience and still looking for the right direction, we can help.
When it comes to display ads, Prowebtechnos is at the forefront of ad networks. We work with both Google Display Network and Direct publishers based on your needs and budget, to offer you the most cost effective solution to advertise your brand online.